




MEET CLAU
When you are a B2B founder finding product-market fit, you get 18 years of marketing strategy behind every move you make.
You already run the tactics: content, ads, campaigns, channels. Clau adds the senior marketing strategy behind them, built on 18 years inside category leaders like Vodafone, Worldpay, Paysafe, and Farfetch, and AI startups. Every marketing choice on your way to product-market fit becomes one you can trust.
A generic AI gives you generic marketing advice.
Clau is trained on real product marketing, demand generation, GTM, sales enablement, and performance marketing work from category-leader companies.
Clau turns that training into practical advice sized for an early-stage budget. You get a clear, senior-level view of what to fix next.

Clau turns real product marketing and GTM playbooks from category leaders into advice sized for your team.
18 years of product and portfolio marketing at Worldpay, Farfetch, Vodafone, and Paysafe, built into every answer Clau gives.
Built by Claudia Crangasu: Oxford AI-trained, 18 years in enterprise marketing, and a speaker at VivaTech and the LinkedIn B2B Institute.
Your audit maps where your market is moving, shows how you compare with your top competitors, and shows what your buying committee needs to hear to say yes. It covers a market overview, a positioning map against your top competitors, brand sentiment pulled from real reviews and forums, and a gap analysis between your current positioning and the roles inside your buying committee.
You get the audit by email as a clear report. Claudia then walks you through it on a call, and you leave with a clear next step toward your GTM plan.
Your GTM plan turns the audit into a 90-day roadmap. It sets your positioning, lays out ICP-specific growth plans, and defines the metrics that show impact and engagement along the way. Clau sizes this plan for what an early-stage team can actually put into action.

Fill out one short form. Tell Clau about your business, your biggest growth challenge, and your budget and execution resources available. Clau reviews your website, positioning, category and competitors, and sends you an audit that tell you how your business is perceived by the market and where the gaps are.

Book time with Claudia, the expert in the loop behind Clau. This call is your growth validation stage, where she walks through your audit and you can ask clarifying questions, before going into the next step.

A GTM audit is generated, including value proposition, content strategy, and channel strategy, optimised to maximise your impact based on the budget and execution resources available. This can be easily implemented by the founder or a junior marketer.